Welcome to heartmagical

We are a China born brand that has a passion for crafting beautiful accessories and accessories that women love. Our approach is simple – to create the perfect combination of style on the outside and functionality on the inside. To achieve this we blend creative design, quality materials and immaculate craftsmanship, not forgetting plenty of personality to finish. We hope you enjoy exploring our world…

Our Story

heartmagical has come a long way since starting our accessories journey as part of a wave of new creatives setting up businesses in China. Driven by a passion for colour and fun. Our spirit of playful creativity has remained at the heart of our design process ever since.

our designers

Our in-house designers are a small but mighty team based at our China Head Office. Each season our new styles are inspired by the shapes and colours we see – from exhibitions, design trips and catwalk trends. Keeping an open mind (and a sense of humour) is key to creating styles that are packed with personality.